Extensive research and data analysis by the Local News Initiative at Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications identified reader habits as vital to retaining online subscribers – but they also encountered some surprises along the way. For instance, subscribers who read a lot of stories and read them more deeply were not more likely to keep their subscriptions.
On Tuesday morning at the SNPA-Inland Annual Meeting, our presenters will detail what really works to cultivate readers willing to pay for your valuable digital news content.
Our presenters are:
First-time newspaper attendees – those who have never attended an Inland or SNPA annual meeting before – can register at the first-time rate of $595 (members) or $895 (non-members).
Team discounts also are available to newspapers that send five or more employees from the same paper. Contact Carley Lintz at email@example.com to request the team discount for the fifth (and additional) staff members.