Presented by Rick Dumas, senior director of single-copy sales, GateHouse Media
GateHouse Media is super-charging its single-copy sales program with a nationwide promotion that launched last spring and that will be followed up with further sweepstakes.
The goals: Not only to jump-start sales, but to also allow the papers to better know their readers by collecting names, emails, phone numbers and birthdays.
Hear the early results of these promotions from GateHouse's senior director of single-copy sales, Rick Dumas.
This is just one of more than a dozen sessions that keep you tuned into industry information that you need to know.
Be here when we announce the name of the new association being formed from the merger of Inland and SNPA.