Presented by Walter E. Hussman Jr, publisher, Arkansas Democrat-Gazette, and CEO, WEHCO Media
Faced in 2018 with the Arkansas Democrat-Gazette's first money-losing year in more than two decades, Walter E. Hussman Jr. decided to take a bold step: Convince print subscribers to switch and become digital readers, cutting production and delivery costs.
Democrat-Gazette digital subscriptions now come with an iPad to hasten the conversion. Hear the early results of this audacious plan from one of the industry's most successful leaders.
This is just one of more than a dozen sessions that keep you tuned into industry information that you need to know.
And a bonus perk for those attending the Annual Meeting: You'll be the first to learn the name of the new association being formed from the merger of Inland and SNPA.